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Our Process
What we do


Through-out the devleopment stages, Miriam ensures not only that her expectations are met, but more importantly, that the expectations of each client is met first and foremost.

Her strengths are not limited to the creative vision in Spa Concept & Design Development. This is generously complimented by a strong understanding of, and extensive hands-on experience in, Spa & Wellness business development and management.

 “I work on every project as if it were mine to open and operate. I take into serious consideration every aspect of my clients’ investment. I ensure every staff member that cooperates within the Spa has the required expertise and attitude to proficiently express the values behind the concept in the work they do ”

It is with this keen in-depth understanding of the core business and end-user expectation that clearly differentiates Miriam in her industry. 

My career choice is so much more than just what I do for a living.  It reflects my way of “Being” in the world.

My objective is of course acheiving overall success for my clients and acheiveing their business objectives.  WIth this there is also the opportunity to create a positive impact in the lives of others. To create spaces & opportunities for Spa guests to reconnect with their inner selves and. to inspire people to want to take better care of themselves and live more authentic, healthy and meaningful lives."

Miriam Seferian.


Miriam Seferian, Founder & CEO of Shenkha, has dedicated the past 21 years of her career to creating Bespoke Spa Concepts & Spa Design & Development.
Born and raised in Montreal, Canada, the richness in the diverse cultures her family and city offered, instilled in her a curiosoty to explore her roots. This set her on a journey which has lead her to where she is today.


“When I first left my home town of Montreal in 2001, my intention was to bring fresh new ideas to Spas around the world.   I had no idea the journey that awaited me was one of self discovery.  My travels guided me towards a deeper understanding of life and this brought me to an authentic expression of myself  in my personal life but more importantly, in how I conduct the work I do.I discovered my innate talent and understanding of architecture & interior design.  The unique combination of my business background, self discovery and cultivated talents has lead me to where I am today, leading my own Spa Development company.”


In early 2007, SHENKHA expanded its services internationally and entered new markets such as Zurich, the Maldives Islands, Turkey, Kazakhstan, Russia, Georgia, Yalta, Libya, Bahrain, Egypt, and the United Arab Emirates.

Having been awarded to develop projects in various countries and cities allowed her to gain extensive understanding of the various cultural needs of each Country.  This also has given her the opportunity to meet and work with international Architects, Interior Designers & Contractors, playing an integral role in the project development processes, guiding each team forward with her vision and expertise.

Shenkha is rooted in the appreciation of space, culture and time.


The "Art "  of  Experience in Well-Being Design

the Founder
Our Philosophy

Conscious of our impact here

Our environmental footprint throughout the development process is of most importance to us. We make sure to be an integral part of the environmental program of the community we are working in.  That is why we commit to developing each location with Green-Spa specifications implemented into our Design Guidelines. 


Wellness is a Sensory experience

We combine some of the best Spa Hydro/Thermal design equipment and compliment them with uniquely captivating Spa products and Rituals from around the globe. We ensure highly qualified well-being facilitators create “Experiential Spa” journeys for your Guests.


Elements of Surprise

There is only the unexpected to be expected with us.  Every space will surprise and delight your guests. Our subtle design, signature scents ,decorative touches and ambient sounds eminate well-being and offer  guests luxuriant spaces to sit with and explore the wonders of their inner worlds. 


Our Commitment to Well-Being.

Knowing how to create what you need to care for your guests is simple, because we care and we strive to always be a positive impact in the lives of others.  The Well-being of your guests as well as your Spa team members is vital to the success of your Spa business.  We believe Wellness is a lifestyle and we share this awareness through our passion for and our dedication to the Wellness Industry.

We strive for your success by bringing you our innovation, creativity and expertise.


This is why we are in Wellness. 

" I am not defined by the work I do.    Who I am defines the work I do."                 Miriam Seferian.


UAE: +971(0)52 8490686

Europe:  +39 339 3355564


Contact us

As an international Consulting company we offer our services & technical support in architecture, interior design and specialty equipment development for every phase of your Spa Project.

We bring life to your Spa with our expertise in Spa Business Management and Operations. 

On-site support, Technical support, Strategic planning and Project development.

We bring our Business minds together to guide you and your team towards the best revenue model for your Spa Business

We create new opportunities for the continued growth of your Spa

We don't follow trends... We create yours.

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