About Us

SHENKHA is a Dubai based Spa project development & management company founded in 1997 by Miriam Seferian.

Miriam’s strengths are not limited to the creativity that is required in Spa Concept & Design.  This is generously complimented by a strong understanding of, and extensive hands-on experience in, Spa & Wellness business development and management.  “I work on every project as if it were mine to open and operate, and take into serious consideration every aspect of my clients’ investment.”

It is with this keen in-depth understanding of the core business and end user experience that clearly differentiates Miriam in her industry.


Our Services

Concept planning

Concept planning
- On site visit
- Concept Story Philosophy and Theme
- Narrative related to proposed offerings
- Interior perspective of Spa key elements
- Mood board & preliminary interiors
- Market research & Competition analysis
- Mood board

Design & Development

Design & Development
-Spa layout
-Layout functionality assessment
-Interior design
-MEP & fit-out
-Design, Artistic & Technical drawings
-Hydro Thermal equipment design & layout
-Design Standards Documentation

Business Development

Business Development
-FF&E, OS&E lists
-Corporate identity development
-Brand development
-Menu cost and pricing
-Marketing Social Media development

Construction Monitoring

Construction Monitoring
-Technical phase monitoring
-Project M&E of all phases & installation

Spa operations

Spa operations
-SOP development & Training
-Staff JD & recruitment processes
-Staff training initiatives
-Concept philosophy implementation
-Development & implementation of service quality standards
-Development & implementation of hygiene standards

Our Works

Miriam Seferian

A little about the Founder


Miriam Seferian is the founder of Shenkha and today, proudly boasts 20 years of hands-on experience in Spa Project Development & Business Management.

Miriam was born and raised in Montreal, Canada, in a multi-cultural environment. The richness in the diverse cultures her family and city offered, set her on a journey to explore her roots, whilst developing her business. “When I first left my home town, I had no idea the journey that awaited me was one of introspection and self discovery.  I developed a keen interest in and understanding of self healing techniques through certain holistic practices I had learned along the way. This also allowed an authentic expression of myself professionally”

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