Turkey 2019 EWS Spa & Wellness Resort

Phase 1 
Concept Development
Facility on site inspection. Client Objectives and vision. Concept Story, Philosophy and Theme. Narrative to proposed treatments and services. Interior perspective of key elements of Spa facility.Mood board & preliminary interiors recommendations.
Phase 2
Brand & Corporate Identity
Guidance and Support for:
Brand & Corporate Identity. Corporate Identity Development,  “Branding rules ” book.
Corporate identity for signage, Marketing tools and goodies. Staff uniforms.
Phase 3
Project Design & Development 

Architectural Design assessment-sketch submissions to architect. Revised Space definition layout- sketch submissions to architect. Spa operational flow & functionality development. Facility layout planning. Treatment room specifications and required interior details. Spa specialty equipment design and requirements (heat / wet areas). Interior Design materials definition (liaison with interior design team). Initial coordination with building Architect and MEP consultant  MEP Design (with submission to architect & MEP consultant). Cross referenced equipment location plans to items of Special Spa equipment and if applicable. FF&E individual item cross referenced to a specifications on Spa documents. Spa furniture equipment specification cross referenced to the plans. provide all required information on sourcing specification and details required to facilitate and allow procurement.

Phase 4

Construction Phase monitoring
MEP Design & Development guidance & support (liaison with MEP & Fit-out company)

Consultation, Guidance and Monitoring for:
Mechanical, Electrical and Plumbing Engineering requirements of specialist spa equipment To include :
Design of thermal facilities such as Saunas and Steam Rooms, and any other selected equipment for thermal treatments. Definition of heat zones, floor, wall heating and other relevant information, including the positions of heat exchangers and interfacing of such with spa modules. Definition of all floor drains, water supply and sanitary equipment positioning, resulting in coordinated drawings with MEP Engineer and Architect.  Recommendations and Definition of supply and exhaust of air requirements, including the location of supply and exhaust of air connections for all spa, fitness modules.
Recommendations for Swimming pools, & Jacuzzi designs & technical requirements.
Requirements for general and feature lighting in all areas of the Spa and Fitness.
Requirement for audio-visual, sound systems, volume control, selection and the like.
Detailed wiring requirements for all equipment and areas of the Spa /Fitness interfaced with the Electrical design to the individual user positions. Overall check of MEP designs carried out by the Architect or MEP Engineer to ensure requirements have been met and fully incorporated. Monitoring of equipment and furniture delivery and installation dates and delays
Phase 5
Artistic Supervision

Confirmation of interiors, colours fabrics, materials selection, planning. Value engineering, including the selection of all Interior Design & FF&E.  Documentation requirements for installation of all Interior and specialty equipment and FF&E

Phase 6
Onsite monitoring of all stages of the Spa construction and interiors installation process.
Onsite construction phase monitoring of all stages of the construction process. based on development time-line provided by and agreed upon between Shenkha, appointed Architect, Construction team and MEP Contractors and interior design team. To ensure all Specialty equipment areas of Spa are designed and installed as specified on design layout documents.
Phase 7
Business Development
Estimated Feasibility and development costs
Cost Estimate for specified Spa furniture and the works. Cost estimate for special Spa equipment. (Wet / heat / dry equipment quoted by suppliers & manufacturers). Manning structure, costs & wages estimate for all staff members. Recruitment processes with appointed HR manager! (if available). Spa Uniform design specs and standards (material and confectioning not included).  Detailed list of all FF&E / OS&E lists indicating procurement cost, delivery charges and delays. Treatment types and frequency. Program structure, memberships and attendance prices. Competitor analysis. Menu of services. Retail budget. Marketing Budget. PnL. Menu design planning & list of offerings. CRM systems recommendations & development. Customer incentive programs recommendations. PR & Marketing strategy !recommendations (with your Marketing team). Website and social media evaluation & development recommendations. Retail development (products- design – prices). OS&E lists indicating procurement cost, delivery charges and delivery delays

Phase 8
Operations, training & implementation 
Standard Operating Procedure manuals provided based on concept theme, menu of services and design. Staff training initiatives to Brand Concept Standards. Rules and regulations manuals for staff on the job conduct, safety and hygiene in the workplace. Service quality Standards and implementation. Professional execution of all Spa services. Safety and hygiene in the workplace. Room & facility set-up standards. Service quality Standards training. Inventory monitoring system recommendations. Booking systems recommendations and implementation. Treatment Protocol Manual. Spa Etiquette & language. Costumer Service, Customer interaction, Greeting Guests, Telephone manners & communication etiquette. Spa Guest Reservations, Confirmations, Recommendations, Cancellation Policy, Guest interaction, Retail product sales training protocols. Housekeeping protocols for Hygiene, Spa cleaning, Treatment rooms, changing rooms. Set up of Reception area, Treatment Rooms, Storage room and Linen area as well as all Back-of-House areas. Manning & Staff recruitment process assistance, prerequisites, interviewing, evaluation, salary recommendations.

Phase 9
Pre-Opening & Post start-up Management monitoring
Soft Opening. Start-up monitoring and launch assistance. Monitor implementation of operational standards. Employee Performance evaluations /audits. Marketing incentives and promotions monitoring. Customer satisfaction monitoring. Operational Management monitoring. Post start-up operational and management support. Launch assistance & monitoring (initiatives, launch organisation assistance and staff organisation assistance)
Staff monitoring. Manager performance monitoring. Reception procedures monitoring
Staff services monitoring. Equipment & product use monitoring. Staff Sales performance
Protocol adherence monitoring & enforcement. Clientele adherence systems, return client analysis and sales support. Post start-up operational and management assessment & support
Spa performance audits
– Periodic KPI & P&L analysis
– Staff sales & targets analysis
– Periodic business performance audits and assistance
– Staff performance audits

Spy shopper
Client interaction & retention Performance and conduct on duty
Staff Attitude and team work aptitudes. Business performance audits.